Kendall Jenner : the new La Perla’s star

If you have read my last article about La Perla, you may have learned that the beautiful Julia Haart has recently obtained the position of artistic director for the recognised luxury brand. From that moment on, you may also observe more movement at the heart of the company and the most appealing news seem to be the latest ! Indeed, Mrs. Haart apparently needed to bring something special to the exceptional lingerie and ready-to-wear brand. She evidently has chosen the current most influential celebrities for the spring and summer collection 2017. Among them, Kendall Jenner, who gives a modern dimension to the brand, and Isabeli Fontana, who is for the second time the La Perla ambassador. Finally, Liu Wen, who also represents the brand in the Far East.

Did Julia Haart need to increase La Perla’s exposure in the fashion world ?

We don’t have the answer but it will be revealed as La Perla’s buzz increases, especially if its turnover improves. Will the most loyal fans of these gorgeous models update their lingerie to copy their idols? Certainly, but only a minority of them, because, as you may know, La Perla’s products are expensive, and therefore not accessible to all.

In front of Steven’s Klein camera lens, you can admire Kendall, Isabeli and Liu in charming and elegant poses wearing lingerie, nightwear and ready-to-wear pieces of spring summer 2017 collection.


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